PRIVACY POLICY — Rocky Ridge Brewing Co
Last updated: July 2026
Rocky Ridge Brewing Co Pty Ltd (“RRBC”, “we”, “us”, “our”) is committed to protecting your privacy and managing your Personal Information in a secure and transparent manner. This Privacy Policy explains how we collect, use, disclose, store, and protect your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth), which set out standards for the collection, use, disclosure, storage, and disposal of Personal Information.
- WHAT PERSONAL INFORMATION WE COLLECT
“Personal Information” is information or an opinion that identifies an individual. We may collect:
- Name, address, email address, phone number
- Mobile number, where you have provided it for text message communications
- A record of your marketing consent, including the date, time, method and source of that consent
- Date of birth (e.g., for age-verified services)
- Purchase history and loyalty activity
- Payment information (handled by third-party processors)
- Website usage data (including cookies and tracking pixels)
- Marketing preferences
Personal Information is collected when you interact with us — for example, when you:
- Join our loyalty or Mug Club programs
- Make a purchase (online or in-venue)
- Sign up for marketing communications, including email and text message
- Book events or functions
- Visit our website
- Contact us
We will only collect Personal Information where it is reasonably necessary for our functions or activities.
- HOW WE USE YOUR PERSONAL INFORMATION
We use Personal Information for purposes including:
- Processing orders and bookings
- Managing loyalty accounts and redeeming rewards
- Sending order, payment and delivery notifications
- Direct marketing by email and text message (with your consent)
- Improving products, services, and customer experience
- Responding to enquiries or feedback
- Compliance with legal and regulatory obligations
We will not use your Personal Information for purposes unrelated to the original purpose unless you would reasonably expect this or we have obtained your consent.
- THIRD-PARTY DISCLOSURES
We may disclose your personal information to:
- Service providers (e.g., payment processors, fulfilment partners, email & SMS platforms)
- Analytics and advertising partners (e.g., Meta, Google)
- Legal or regulatory authorities when required by law
We do not sell your Personal Information to third parties.
The above excludes text message originator opt-in data and consent. Your mobile number and your consent to receive text messages from us are not shared with, sold to, or disclosed to any non-affiliated third party, and are not used for any third party’s own marketing purposes. This information is disclosed only to the service providers who deliver messages on our behalf, as described in Section 5.2.
Where Personal Information is shared with third parties, we take reasonable steps to ensure they comply with privacy obligations and handle your information securely.
- COOKIES, TRACKING & ADVERTISING
We use cookies and third-party tracking technologies (e.g., pixels from advertising platforms) to:
- Analyse website performance
- Personalise marketing and advertising
- Understand visitor behaviour
- Remember the contents of your shopping cart, including when a cart has been left without completing checkout
Rocky Ridge Brewing Co’s website uses cookies and e-commerce plugins to keep track of items you place in your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by email and text message. Cart reminder messages are only sent to customers who have consented to receive marketing communications from us, and you can opt out at any time as described in Section 5.
You can manage or disable cookies through your browser settings if you choose, but this may affect website functionality. Our use of tracking technology is disclosed here and aims to be transparent and compliant with privacy obligations.
4.1 Location information
Our website’s stockist and venue locator features may ask your permission to access your device’s approximate location. If you grant permission, we use that location only to display nearby stockists and venues in your browser at the time of your request. We do not store this location data or use it to build a profile of your movements, and you can decline or revoke this permission through your browser or device settings at any time.
Separately, we may infer your approximate location from the postcode or delivery address you provide, or from your IP address, in order to send you information relevant to your nearest venue. You can opt out of location-relevant marketing at any time by contacting us or by opting out of marketing as described in Section 5.
- MARKETING & DIRECT COMMUNICATIONS
5.1 General
Where you have consented, we send marketing communications about our products and offers, events and experiences, new releases, and loyalty program updates. Consent to receive marketing is never a condition of purchase.
5.2 Text message (SMS) marketing
If you opt in to receive text messages from us, we operate a recurring text message program for Rocky Ridge Brewing Co customers.
What we collect
- Your mobile number
- A record of your consent, including the date, time, method and source of that consent
- Message delivery and engagement history, such as whether a message was delivered and whether you clicked a link
How we collect it
We collect your mobile number and consent when you provide them at online checkout, at one of our venues, through a sign-up form on our website, when joining our loyalty or Mug Club programs, or when entering a competition or promotion where text message consent is clearly disclosed.
How we use it
- Order, payment and delivery notifications
- New release and product announcements
- Event invitations and venue promotions
- Loyalty program and membership updates
- Shopping cart reminders, as described in Section 4
Who we share it with
Your mobile number and consent record are disclosed only to Klaviyo, our email and text message platform, which delivers messages on our behalf under contract and may only use the information for that purpose, and to mobile network carriers, to the extent necessary to transmit a message to your device. We do not sell this information, do not share it with non-affiliated third parties, and do not make it available to any third party for that party’s own marketing.
Frequency and costs
Message frequency varies depending on the promotions and releases we have running. Message and data rates may apply depending on your mobile plan. We do not charge you to receive our messages.
How to stop receiving messages
You can opt out at any time by replying STOP to any message you receive from us. Reply HELP for assistance, or contact us using the details in Section 9. Opting out of text messages does not opt you out of email marketing, and vice versa — you can manage each separately.
5.3 Email marketing
You can opt out of email marketing at any time by clicking the “unsubscribe” link in any email, updating your preferences in your account, or contacting us directly.
5.4 Consent
We send marketing communications in accordance with the Spam Act 2003 (Cth) and the Australian Privacy Principles. We rely on your express or inferred consent, we identify ourselves in every message, and every message includes a functional means of unsubscribing.
- DATA STORAGE & SECURITY
Your Personal Information is stored securely and protected against loss, unauthorised access, and misuse.
We retain Personal Information only as long as necessary for the purposes collected and in accordance with legal requirements — generally up to 7 years where required for tax and compliance purposes.
Where you opt out of marketing communications, we retain a record of your opt-out for as long as necessary to ensure we do not contact you again.
- OVERSEAS DISCLOSURES
Some third-party service providers may operate outside Australia. This may result in Personal Information being stored or processed overseas — for example, our email and text message platform Klaviyo, which is based in the United States, and analytics services. In such cases, we take reasonable steps to ensure information is protected according to Australian privacy standards.
- ACCESS & CORRECTION
You have the right to access and update your Personal Information. If you believe any of your details are incorrect, please contact us. We may require identification before providing access to your data.
We will not charge a fee to access your Personal Information, but an administrative cost may apply for copies.
- COMPLAINTS
If you have questions or complaints about how we handle your Personal Information, please contact:
Rocky Ridge Brewing Co Email: [email protected]
If your complaint remains unresolved, you may complain to the Office of the Australian Information Commissioner (OAIC)
- POLICY UPDATES
We may update this Privacy Policy from time to time. The current version will always be available on our website.
Contact Us
If you have any privacy-related enquiries:
Rocky Ridge Brewing Co [email protected]
