PRIVACY POLICY — Rocky Ridge Brewing Co
Last updated: February 2026
Rocky Ridge Brewing Co Pty Ltd (“RRBC”, “we”, “us”, “our”) is committed to protecting your privacy and managing your Personal Information in a secure and transparent manner. This Privacy Policy explains how we collect, use, disclose, store, and protect your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth), which set out standards for the collection, use, disclosure, storage, and disposal of Personal Information.
1. WHAT PERSONAL INFORMATION WE COLLECT
“Personal Information” is information or an opinion that identifies an individual. We may collect:
Name, address, email address, phone number
Date of birth (e.g., for age-verified services)
Purchase history and loyalty activity
Payment information (handled by third-party processors)
Website usage data (including cookies and tracking pixels)
Marketing preferences
Personal Information is collected when you interact with us — for example, when you:
Join our loyalty or Mug Club programs
Make a purchase (online or in-venue)
Sign up for marketing communications
Book events or functions
Visit our website
Contact us
We will only collect Personal Information where it is reasonably necessary for our functions or activities.
2. HOW WE USE YOUR PERSONAL INFORMATION
We use Personal Information for purposes including:
Processing orders and bookings
Managing loyalty accounts and redeeming rewards
Direct marketing (with your consent)
Improving products, services, and customer experience
Responding to enquiries or feedback
Compliance with legal and regulatory obligations
We will not use your Personal Information for purposes unrelated to the original purpose unless you would reasonably expect this or we have obtained your consent.
3. THIRD-PARTY DISCLOSURES
We may disclose your personal information to:
Service providers (e.g., payment processors, fulfilment partners, email & SMS platforms)
Analytics and advertising partners (e.g., Meta, Google)
Legal or regulatory authorities when required by law
We do not sell your Personal Information to third parties.
Where Personal Information is shared with third parties, we take reasonable steps to ensure they comply with privacy obligations and handle your information securely.
4. COOKIES, TRACKING & ADVERTISING
We use cookies and third-party tracking technologies (e.g., pixels from advertising platforms) to:
Analyse website performance
Personalise marketing and advertising
Understand visitor behaviour
You can manage or disable cookies through your browser settings if you choose, but this may affect website functionality. Our use of tracking technology is disclosed here and aims to be transparent and compliant with privacy obligations.
5. MARKETING & DIRECT COMMUNICATIONS
If you sign up for marketing (email/SMS), we will send you information about:
Products and offers
Events and experiences
Loyalty program updates
You can opt-out at any time by clicking the “unsubscribe” link in communications or by contacting us directly.
We rely on consent and legitimate interest for marketing communications. You may request not to receive marketing at any time.
6. DATA STORAGE & SECURITY
Your Personal Information is stored securely and protected against loss, unauthorised access, and misuse.
We retain Personal Information only as long as necessary for the purposes collected and in accordance with legal requirements — generally up to 7 years where required for tax and compliance purposes.
7. OVERSEAS DISCLOSURES
Some third-party service providers may operate outside Australia. This may result in Personal Information being stored or processed overseas (e.g., email platforms, analytics services). In such cases, we take reasonable steps to ensure information is protected according to Australian privacy standards.
8. ACCESS & CORRECTION
You have the right to access and update your Personal Information. If you believe any of your details are incorrect, please contact us. We may require identification before providing access to your data.
We will not charge a fee to access your Personal Information, but an administrative cost may apply for copies.
9. COMPLAINTS
If you have questions or complaints about how we handle your Personal Information, please contact:
Rocky Ridge Brewing Co
Email: info@rockyridgebrewing.com.au
If your complaint remains unresolved, you may complain to the Office of the Australian Information Commissioner (OAIC).
10. POLICY UPDATES
We may update this Privacy Policy from time to time. The current version will always be available on our website.
Contact Us
If you have any privacy-related enquiries:
Rocky Ridge Brewing Co
info@rockyridgebrewing.com.au